MIT Design Lab collaborated with Signify
on shaping a design vision for a caring city
scroll to get to know the vision
“My son spends a lot of time at school, so the teacher will take them out to play, and they don't allow iPads in school. Every day they have gym time, exercise time... and every weekend we would go out to play in the playground.”
“I would text with my daughter or send her a song I like, and she would send me back one...”
“I subscribe to talking books which are published by the Economist. It's provided by the association for the blind and visually impaired... it's really an excellent publication... they have various subject areas, its not necessarily one subject... they have one about food and wine...”
“Once I made a new group on Facebook, like a group chat, and we kept talking for one year, and then we wanted to meet up on one place... It was different for people because they are really social online, but then in real life they're awkward...It's easier to keep a conversation online than in real-life. In real-life it gets awkward, if it was online we would have talked forever, like for a long time...”
“Sometimes is heavy to keep repeating the same things each and every day.”
”More infrastructure or more activities would make easier the socialization in the neighborhood... Park would be a usual place to meet with neighbors, it's the first thing.
“A city provides a framework, a basic framework where all these activities happen....and with this framework somehow you create a map of your sentiments, let's say, depending on the different experiences that you have in your own neighborhood... it's connected with feelings and experiences and things that happen to you.”
“With my friends usually if we don't have any homework on that day, or we don't have any test next day, I get on like Xbox or on PC. On weekends we would stay like 5 hours playing games...Some friends spend maybe 7-8 hours daily on games.”
“ I usually take in a number of cultural things... music, I really like. I used to do a lot of walking. I would walk with friends...”
“...both digital opportunity that you have to send a piece of information or something that you notice, and you want to share with somebody, but also the physical as social opportunity that you have to get together with somebody, are both equally valid. They can coexist and they create this kind of what we call social interaction.”
“Facebook is really good about telling you when there's events going on in the city. It tells you there's a concert going on here with a ton of people from the city. I think Facebook making these events known, helps a lot of people from the city be able to gather and mingle and really connect.”
“The kids, if I didn't stop them they would go on playing with iPads and smartphones a lot, absolutely... they are interested in them more than playing outside... For my daughter was hard to stop with the iPad like it was hard to stop with the pacifier.”
54 years old - Baby Boomer
Consultant
72 years old - Silver Gen
Retired Businessman
35 years old - Millennial
Young Mother
19 years old - Gen Z
Software Engineer Student
